Culturally & Linguistically Relevant Vaccine PSAs
August 19, 2021
Texas Folklife's Hechos, No Miedo | Facts, Not Fear bilingual campaign features heritage arts PSAs by and for Austin's communities of color. Working with a variety of artists and community collaborators to produce public health messaging for communities that have experienced high levels of infection and low vaccine rates during the pandemic, this project seeks to engage community members in conversations that respect community knowledge, embrace lived experience, and help identify and overcome the complex barriers affecting equitable access to the COVID-19 vaccine. The landing page to learn more and access all media and content is available in English and in Spanish.
The messages as of early August 2021 include:
- A Spanish-language message for recent Mexican immigrant populations featuring the Huapango music of Los Trovadores de Raúl Orduña, dancers from Ballet Folklórico Lo Nuestro, and murals by Luis Angulo (known as Uloang) and Carmen Rangel (both originally commissioned by the No Seas Wey campaign). Produced by eight-time Lone Star Emmy winning director, producer, and educator Chelsea Hernandez of Panda Bear Films, who was behind the documentary Building the American Dream. Long (3-minute) and short (1-minute) video and audio-only versions available.
- A mixed English- and Spanish-language message for a younger Latino/a/x audience featuring the Son Jarocho music of Güateque Son and dancers from Ballet Folklórico de Austin. Video work by local videographer Joe Rocha, who has produced nationally aired projects such as “Austin Revealed.” Long (3-minute) and short (1-minute) video and audio-only versions available.
- A Spanish-language message for an older, well established Chicano audience in Central Texas, featuring the Conjunto music of Johnny Degollado (“El Montopolis Kid”) and Jean Jacques ‘J.J.’ Barrera, and a mural by Raúl Valdez. Produced by Gabriela Kane Guardia, with videography by Chris Sibley of Papalote Productions. Long (2-minute, 21-second) and short (46-second) video and audio-only versions available.
- An English-language message for Black and African American audiences directed by Mobley, featuring musician and filmmaker Megz (Magna Carda) and others in a dialog about the vaccine and the Black experience. Jacob Weber served as director of photography and editor, while The George Washington Carver Museum provided the setting. Long (2-minute, 14-second) and short (1-minute) versions are available in both video and audio-only formats.
View each & learn more on the landing page, or watch on YouTube and listen on Soundcloud.
La CASA (Center for Arts, Self-determination, and Activism) is a transformative $33 million initiative by Inquilinos Boricuas en Acción (IBA) in Boston's South End.This four-story facility will consolidate IBA's diverse programs—including affordable housing, education, financial empowerment, and arts—under one roof, enhancing access and community outreach.Supported by a $20 million New Markets Tax Credits allocation and $12 million in tax-exempt bond financing led by TD Bank, La CASA exemplifies a strategic partnership aimed at fostering socio-economic mobility.Upon its anticipated completion in 2026, La CASA is projected to serve over 2,500 individuals annually through resident services and youth development, with an additional 5,000 benefiting from its arts programming, reinforcing its role as a beacon for Latino culture and community empowerment in Boston.
The Welman Project aims to support educators by making the reuse of materials a resource for creativity in the classroom, and to increase arts participation in underserved groups. They serve educators, artists, makers, and families through three main programs: the Educator Resource Program, the Curiosity Shop, and their Creative Reuse Education Program. They are dedicated to using the arts as a space for healing and confronting social injustice.
Art Against Racism is a virtual arts exhibition which aims to lift up the tremendous array of creative works made in support of the Black Lives Matter movement. In doing so, project organizers hope that the exhibition will serve as an archive of the national artistic response to this historic moment.
La Raza Youth Leadership Institute hosted an art contest for youth ages 12-19 with the goal of motivating Latinx youth to get vaccinated. Three winners were chosen, and the first place winner's artwork was displayed on buses and in bus stop shelters near a number of schools. A phone number is included with the artwork for youth to call to receive more information about vaccines.
Saint Louis Story Stitchers Artists Collective's Perception Isn't Always Reality engages BIPOC (Black, Indigenous, People of Color) teen and young adult artists to reevaluate messages they may have received about Covid-19 and vaccinations and to reevaluate the sources of the information. Through their own brand of urban storytelling that involves collaborative work in hip hop music and krump dance, spoken word, videography, photography, and podcasting, the artists will produce a challenging body of work for the public to experience on urban canvases such as the sides of city buses and on air waves.
Based in St. Louis, Missouri and incorporated in 2014, the Story Stitchers Artists Collective uses a collaborative model to create social justice art. The mission of Story Stitchers is to document St. Louis through art and word and to promote understanding, civic pride, intergenerational relationships, and literacy. Story Stitchers works to promote a better educated, more peaceful, and caring region through the creation and dissemination of original art.
